Congratulations to our client, Issta Sport, on the successful acquisition of Eco Desert Tours – one of Israel’s most experienced and long-standing companies in the field of geographic and adventure travel.

The acquisition, valued at NIS 10 million, marks a significant strategic expansion of Issta Sport’s operations into the world of desert expeditions, adventure trips, and geographic tourism. Through this move, the company is making a strong entry into a well-established and loyal travel segment, further enriching the range of experiences it offers its customers.

Issta Sport was represented in the transaction by Adv. Michal Efrat-Alperin and Adv. Lior Lavie of our firm’s Corporate Law Department.

We wish Issta Sport continued success on this exciting journey!

Media coverage:
ICE | Maariv | Globes